Open Enrollment Isn’t the Only Benefits Problem. Employees Now Expect a Shopping Experience |
Open Enrollment Isn’t the Only Benefits Problem. Employees Now Expect a Shopping Experience
Employees are judging workplace benefits on value, flexibility, and service, forcing companies to rethink how they communicate coverage throughout the year.
BY BRUCE CRUMLEY @BRUCEC_INC
Illustration: Getty Images
Employers have quite a lot on their plates by simply financing and managing their benefits programs. But during this open enrollment season, many are facing an additional challenge: selling plans to employees who are increasingly selecting coverage similar to how they buy a TV, car, or airline........