Like an Ascending Plane, Boeing’s Cultural Turnaround Is Slow and Steady. It’s Paying Off |
Last year’s improved results are due to strong leadership and a return to a safety first mindset on the factory floor.
BY BRUCE CRUMLEY @BRUCEC_INC
Boeing 737 MAX aircraft are assembled at the Boeing Renton Factory in Renton, Washington. Photo: Getty Images
Aviation giant Boeing appears to have ended its half-decade fever dream of bad news and even worse performance, thanks to last year’s internal production and quality control reforms that helped increase aircraft sales and delivery numbers. Heading into 2026, however, the main focus will be whether CEO Kelly Ortberg can restore the firm’s once widely admired workplace culture, and reunite a divided workforce to achieve further business success.
Ortberg’s efforts, successes, and failures in doing that will offer lessons to company owners wondering if weakening culture might be........