How Meta’s Link Limit in Facebook Posts Will Cost Small-Business Marketers |
The company will charge a monthly fee for unrestricted posting on the platform.
BY BRUCE CRUMLEY @BRUCEC_INC
Illustration: Inc; Photo: Getty Images
Marketing products on Facebook is about to become more expensive for influencers, content creators, and companies. The social platform’s parent company, Meta, informed members with business accounts that they’ll have to start paying if they want to send more than two links per month to customers and followers through the site.
The good news for entrepreneurs and small companies promoting their businesses on Facebook is that Meta’s move to limit links on organic posts is currently just a test. The bad news is there’s a better than fair chance the tech giant will not only make the two-free-monthly-links-policy permanent, but possibly extend it to its other social platforms like Instagram. The reason? The trial restriction reflects........