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Michelle Pfeiffer on Why She Launched a Fragrance Brand and Didn't Slap Her Name on It

3 20 6

Michelle Pfeiffer is at the top of her field when it comes to being a film actor; entrepreneurship proved--if not a tougher nut to crack--certainly degrees more difficult in different ways. But, Pfeiffer found, she had the first piece of the puzzle down pat: She spotted a problem that needed solving.

When perusing the ingredient list on fragrances, she saw just how vague they can be--and that's when the ingredients are actually known. Oftentimes, she points out, a fragrance may contain hundreds of chemicals not even mentioned. And the alternatives are sparse. "I tried every kind of organic natural fragrance on the market," without success, said Pfeiffer, during a Q&A session at the Fast........

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