They Challenged Coke, Pepsi, and the Status Quo—Here’s What Actually Worked

On the latest episode of Inc.’s ‘Your Next Move’ series, the two founders offered advice on creating a new category—or getting a foothold in an old one.

BY BRIAN CONTRERAS, STAFF WRITER @_B_CONTRERAS_

Melisa Tokmak, Founder and CEO of Netic and Ben Goodwin, co-founder and CEO of Olipop, with Inc.’s Mike Hofman. Photo: Inc.

Being a small business owner requires juggling the needs of all different kinds of stakeholders, from employees and customers to vendors and........

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