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Move Over Apple and Google. A New Study Says Amazon Now Has the Most Valuable Brand in the World

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Amazon has the second-largest market capitalization of any company in the world (about $918 billion as of this writing), after briefly breaking the trillion-dollar mark last year.

But it also has something immensely valuable: the most valuable brand of any company in the world.

According to a study by WPP research agency Kantar released Thursday, Amazon's brand alone is now worth $315.5 billion, which is 52 percent more than it was a year ago, and enough to vault it over Apple ($309.5 billion) and Google ($309 billion) in the........

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