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Amazon Had a Really Big Problem. Kohl's Had the Exact Opposite Problem. The Solution They Developed Together Is Brilliant

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10.07.2019

Amazon is a juggernaut across industries and the world's second-most valuable company. But it does have weaknesses.

Take retail: Jeff Bezos's brainchild company spends half its time figuring out how to deliver purchases quickly for a flood of customers--and returns of unwanted merchandise are a major customer pain point.

On the other hand, Kohl's is nowhere near as big as Amazon, but it has the exact opposite problem. As my colleague Justin Bariso wrote earlier this year, it was "dying a slow death," with lethargic store traffic and an aging clientele.

Now, these two brands have teamed up in way that promises to solve their problems. In short, you can buy almost anything from Amazon, and if you're not satisfied, you can now return it for free--at Kohl's.

It's a pretty creative solution. Here's how it works and why........

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