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After 11 Dominant Years, Chick-fil-A Just Lost by 1 Point. Here’s the Strategy That Finally Beat It

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18.06.2026

After 11 Dominant Years, Chick-fil-A Just Lost by 1 Point. Here’s the Strategy That Finally Beat It

It’s especially to learn from Chick-fil-A.

EXPERT OPINION BY BILL MURPHY JR., FOUNDER OF UNDERSTANDABLY AND CONTRIBUTING EDITOR, INC. @BILLMURPHYJR

One thing I’m sure of is that startups and other small businesses can learn a lot from bigger companies. Great artists steal, and all that.

But it’s been especially fun over the years to write about lessons to learn from Chick-fil-A, for a few........

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