McDonald’s Just Made a Very ‘Big’ Announcement, and the Whole Thing Starts Today

Let’s talk about this … ‘product.’

EXPERT OPINION BY BILL MURPHY JR., FOUNDER OF UNDERSTANDABLY AND CONTRIBUTING EDITOR, INC. @BILLMURPHYJR

A McDonald’s in New York City. Photo: Getty Images

So, McDonald’s is going big. Like, really big.

Starting today, McDonald’s is rolling out its Big Arch burger nationwide in the U.S. for a limited time—a towering sandwich it calls its “most McDonald’s, McDonald’s burger” yet.

Just imagine you’re singing the McDonald’s Big Mac jingle for a minute, and substitute these lyrics until it no longer scans: Two quarter-pound beef patties, slices of cheddar cheese, crispy onions, lettuce and pickle on a sesame-and-poppy-seed bun.

Also, there’s a new “Big Arch Sauce” that McDonald’s says hits mustard, pickle, and sweet tomato notes.

How Canva Became the Power Player in the AI Design Wars

Maybe you’re thinking: Wait, haven’t I heard of this thing? You have!

Versions of the Big Arch have already been out in other markets, including Canada, and it’s become a permanent menu item in the U.K. and Ireland.

It’s almost as if McDonald’s is importing a proven global hit and betting American customers will want the “extra hungry” option, too.

© Inc.com