Want Your Message to Land? Say Less

It isn’t about dumbing it down. It’s about designing for how people actually absorb information

EXPERT OPINION BY BERNARD COLEMAN, PEOPLE LEADER, DESCRIPT @BERNARDCOLEMAN3

Your team doesn’t need more information. They need less, delivered better.

I once worked at a company that was about to restructure a few departments. Leadership wanted to announce everything in one All-Hands meeting: the new org chart, the role changes, the timeline, all of it. I countered that it........

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