Stop Buying AI Tools Until You Fix This First

Before you automate anything, get your information straight.

EXPERT OPINION BY BENJAMIN LAKER, PROFESSOR, HENLEY BUSINESS SCHOOL, UNIVERSITY OF READING @DRBENLAKER

Illustration: Inc; Photo: Adobe Stock

Most business owners are asking the wrong question about artificial intelligence. They ask which tool to buy, which chatbot to add, which model to use or which workflow to automate first. Those questions matter, but they come too late. The better starting question is more basic: What information does this AI system need to be useful? 

AI does not work from magic.........

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