This Founder Flipped His Business Model and Saw Revenue Grow 15x Thanks to the Pivot |
This Founder Flipped His Business Model and Saw Revenue 15x Thanks to the Pivot
Baton listened to its customers—and shifted course to grow faster than ever.
BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA
Baton founder Chat Joglekar. Illustration: Inc; Photo: Baton, Getty Images
Back in 2020, Chat Joglekar was catching up over Zoom with a friend who was trying to pursue entrepreneurship through acquisition when they said something that stuck out to him: “What’s missing in this space is the Zillow for small business.”
As a buyer, the friend explained, it was difficult to approach business owners with quotes because more often than not, they had no clue how much their company was actually worth. They told Joglekar, a former Zillow executive, the experience felt similar “to knocking on someone’s door and offering them a price for a house” before Zillow launched its free home valuation tool in 2006.
Five days after that conversation, Joglekar reached back out, saying, “Hey, I haven’t been able to stop thinking about the one........