While some brands use AI to try to get attention, others are explicitly pushing back on the technology.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Photos: Courtesy companies, Angry Gods

A new advertising trend has emerged—and it suggests that brands have finally realized how much artificial intelligence-made commericals (such as the infamous McDonald’s Netherlands holiday spot) annoy the general public.

Instead of using AI to create ads, companies are now making it the butt of the joke. Almond Breeze and Equinox are the latest to so do—both brands launched campaigns that ridicule the technology earlier this week.

The Blue Diamond-owned almond milk brand

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