How Topgolf Turned 1 TikTok Comment Into a Viral Social Media Campaign |
The embattled golf entertainment brand made a smart move after an inside joke bloomed around one of its locations.
BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA
Photo: Getty Images
For a small corner of the internet, today is a big deal. It all started when a TikTok user posted a video that showed driving range nets collapsing to the ground at a Michigan Topgolf location two weeks ago. People didn’t rail against the golf entertainment company for the mishap. Instead, TikTok users went to bat for one commenter named Logan Phillips, who wrote in response to the video: “They better have that fixed by........