How to Get the Most Out of Paid Social in 2026

Marketers share their guidelines for tactically spending to advertise on Meta, TikTok, Reddit, and more.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc.; Photo: Getty Images

Where should you spend your paid social dollars in 2026? It’s a simple question with a complicated answer.

There’s no one-size-fits-all strategy in the world of paid social, according to Blake Anderson, founder of the AI app studio 10x, who uses Meta and

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