The Smartest Companies Don’t Copy Their Competitors. They Do This Instead |
The Smartest Companies Don’t Copy Their Competitors. They Do This Instead
What if the worst parts of your industry were your best opportunity?
EXPERT OPINION BY ANDREA OLSON, CEO, PRAGMADIK @PRAGMADIK
Illustration: Getty Images
Your strategy team just came back from a benchmarking exercise. They visited your top competitor, took notes, and made slides. Now they’re recommending you replicate three of that company’s best practices. Congratulations, you’ve officially committed to becoming a slightly worse version of someone else.
Benchmarking is a convergence machine. When every company in a market studies the........