Whitney Leavitt Says This Utah Company Is the New Stanley Cup |
Whitney Leavitt Says This Utah Company Is the New Stanley Cup
‘The Secret Lives of Mormon Wives’ star’s favorite water bottle has won over Gen Z and millennials, like her, landing on the Inc. 5000 three times.
BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON
Whitney Leavitt. Illustration: Inc.; Photos: Courtesy CoolSips, HydroJug
All the water bottle wars lead through Utah. The state sparked the Stanley cup boom after three moms posted about the 40-ounce colored stainless steel tumbler on their blog, the Buy Guide. Their recommendation eventually led to a flurry of celebrity collaborations, billions of TikTok views, 150,000-person waitlists, and annual sales growth approaching 300 percent for the more than century-old company. Now, the state........