Two Former Lululemon Execs Made a Splash With Their Own Swimwear Brand. A $40K Pop-Up Strategy Took It to the Next Level

Every summer, Left On Friday doubles its retail footprint. Consider it a short-term strategy for long-term growth.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Laura Low Ah Kee and Shannon Savage. Gif: Inc.; Photos: Courtesy company

Left On Friday, the cult swimwear brand co-founded by former Lululemon executives, Laura Low Ah Kee and Shannon Savage, sells 90 percent of its bathing suits direct-to-consumer, but for four months out of the year, the startup more than doubles its retail footprint. That brick-and-mortar blitz starts each summer in June. 

Next month, the company, which maintains two year-round........

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