The NBA’s Lo‑Fi TikTok Experiment Shows Where Brand Marketing Is Headed Next

The league is not sticking to sports on this side account.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Lebron James, Marcus Smart, and Jared McCain. Illustration: Inc.; Photos: Getty Images

The year of lo-fi creative is here. Inc. polled a group of chief marketing officers at some of the fastest-growing consumer brands in December to ask what marketing would look like in 2026, and one of their forecasts came down to production style—or lack thereof.

Elizabeth Drori, CMO and head of e-commerce at the hands-free shoe brand Kizik, which grew revenue by more than 1,000 percent in three years, predicted that brands........

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