Tariffs Have Forced Costco to Make a Huge Pivot for Holiday Shoppers |
In an effort to mitigate the impact of tariffs, the retailer is betting big on made-in-the-USA wellness.
BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON
Illustration: Inc; Photo: Getty Images
For shoppers browsing the aisles of Costco this holiday season, the product selection in stores may appear a bit healthier. That’s because the $378 billion big box chain, which consistently ranks as one of the most popular retailers among American consumers, is betting on the wellness boom, swapping out traditional holiday items, such as artificial Christmas trees and toys, for more health and beauty products, including indoor saunas. The company says that change in assortment stemmed from President Trump’s tariff policy.
“We still have plenty of Christmas trees, just a smaller range,” Costco chief financial officer Gary Millerchip told the Wall Street Journal. “There are........