Microsoft’s Latest Copilot Update Could Help Small Businesses Boost Sales. Here’s How It Works |
Shoppers will now be able to browse and buy without ever leaving Copilot.
BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON
Photo: Getty Images
Microsoft is starting the new year with a big bet on AI-powered shopping. The $3.5 trillion technology giant just rolled out Copilot Checkout, a new feature that allows shoppers to discover, browse, and buy—all without ever leaving Copilot.
Microsoft is pitching this new tool to retailers as a way to reach a wider pool of potential customers and offer a seamless shopping experience that is more likely to convert sales. By integrating purchases directly into Copilot rather than redirecting consumers to an external site, the hope is that with one........