Kendall Jenner Just Landed a Major Spirits Deal—and It Could Take 818 Tequila to the Next Level

Her brand expects to accelerate its double-digital growth and scale its experiential marketing.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Kendall Jenner is stoked, and she’s got a good reason to be. The second-youngest scion of the Kardashian-Jenner clan started her tequila brand 818 as the zillennial answer to George Clooney’s Casamigos in 2021. At the time, the notoriously competitive alcohol business was not something that she, her famous family, nor anyone in her orbit knew much about. As Jenner says, “Building a tequila brand is different than building a beauty brand or a clothing brand.”

But after five years of learning how to be a founder........

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