Home Depot Won Over Generations of Customers Using a Simple, Low‑Cost Freebie

Home Depot Won Over Generations of Customers Using a Simple, Low‑Cost Freebie

For nearly three decades, the home improvement store has built loyalty by offering an activity kids and parents love.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc.; Photos: Mauro Cateb, Evan-Amos and Wikideas1 via Wikimedia Commons; Courtesy Home Depot

Want your customers to keep coming back week after week? Want those same customers to recommend your company to other people they know? The unlock could be simpler than you think. It could just come down to designing a fun, free activity to occupy their kids for a few minutes. That’s what Home Depot........

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