2026’s Biggest Marketing Trend Is Already Dominating the College Bowl Games |
This bowl season, consumer brands have embraced overt-the-top fun, turning games into carnivals of grocery store staples.
BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON
Defensive back Tony-Louis Nkuba #21 of the Arizona State Sun Devils celebrates by jumping into an inflatable bowl of Kellogg’s Frosted Flakes after intercepting a pass against the Duke Blue Devils during the first half of the Tony The Tiger Sun Bowl game at Sun Bowl Stadium on December 31, 2025 in El Paso, Texas. Photo: Getty Images
During the week between Christmas and New Years, Americans tend to take to their couches, but that perennial vegging out period can still prove to be a productive one for founders looking for some marketing inspiration. Just turn on college football.
As the sport’s post-season........