It Turns Out There Was A Reason Justin Bieber Performed In Just Boxers At The Grammys |
Justin Bieber on stage at the 2026 Grammys on Sunday night
Justin Bieber certainly turned heads at the recent Grammy Awards when he performed in nothing but his satin boxers – but it turns out this was actually a subtle marketing opportunity.
During a very stripped-back performance of Yukon on Sunday night, the Canadian star took to the stage in just lavender boxer shorts and socks, debuting a rumoured new tattoo in honour of his wife Hailey in the process.
It now looks like Justin – who was nominated for four gongs at the ceremony – was also using his return to the Grammys stage to market his own fashion brand, Skylrk, as it’s since........