Well, did you watch any of LIV Golf’s 2024 season-opener in Mexico? If the idea of tuning in tickled your fancy, or at least lightly brushed something close to your fancy, then you could stream all the action on YouTube.
Now, I appreciate that some of you, whose idea of a technologically advanced media outlet is Ceefax, may have just read that sentence and are perhaps now muttering, ‘what the Dickens is YouTube?’
In a nutshell, it’s a worldwide online video sharing and social media platform that primarily uses the VP9 and H.264/MPEG-4 AVC video codecs and the Dynamic Adaptive Streaming over HTTP protocol. I bet that’s what you were going to say once you’d had a little think about it, eh? Now that we’ve clarified all that, let’s crack on.
Out of curiosity more than giddy enthusiasm, I stuck my head through LIV’s YouTube window for the odd gander over the weekend and, to be honest, I’m still not sure what to make of it all. That probably sums up my general feeling about much of what is going on in men’s golf at the moment too. Shrugging, wearied befuddlement.
As we’ve said before about LIV’s broadcast offering, the one thing it benefits from, at least, is the lack of adverts. By and large, it’s just golf shot after golf shot. And for folk who just want to watch golf shot after........