There is a feeling of repulsion I get when confronted with images of anything slimy or oozing. It’s akin to a prickly sensation deep in my diaphragm that sends chills up the back of my throat. It’s the same feeling I get when I see the name of BrewDog co-founder and former CEO James Watt’s name in the headlines. Partly because I reckon he squeals in delight every time his latest media stunt gets traction. And partly because he has an affinity for flat caps.

The latest twisted headline grabber? To pose a question on LinkedIn. Infected with AI slop that promotes optimization garbage, churned out by brown-nosing corporate influencers (and where no one seems to be able to find an actual job despite its supposed raison d’etre), Linkedin is the undisputed worst social media platform. The medium is the message, as Marshall McLuhan would say. And what was the message?

To ask if he should delay marrying fiancé Georgia Toffolo for tax relief reasons. Who would ask their LinkedIn followers this over their own reality star girlfriend, I wonder. I suppose the sweet, sweet nectar of attention is more rewarding than her opinion, perhaps.

Typically people in the UK marry to reduce their tax bill thanks to the Married Couple’s Allowance. Of course they do. But alas, multi-millionaires, they are not like us. You see, Aberdeenshire-born Mr Watt is making an investment into Ms Toffolo’s raw dog food business, but his tax advisor “dropped a bombshell” on him the other day.

James Watt's fiancé Georgia Toffolo........

© Herald Scotland