Package holiday giant and airline Jet2’s latest results made for fascinating reading.

The general tone around the economy, notably including from the new Labour Government, has been gloomy to say the least.

And households continue to suffer from the permanent effects of the UK’s inflation crisis, even though the rate of increase of prices has now slowed to a less-eye-watering pace.

It will feel for many households as if they have not really got back on the front foot since the global financial crisis, following 14 miserable years under the Conservatives and with the incoming Labour administration having hardly been a ray of sunshine so far.

For many millions of households, disposable income is in much shorter supply than it was.

At times like these, if you are selling consumer goods or services reliant on discretionary spending, your fortunes are dictated in large part by what households choose to prioritise.

Which brings us back nicely to Jet2’s results.

It is worth noting that, in the context of holiday companies and airlines, there has been another major force at play in recent years: that lengthy period amid the coronavirus pandemic during which overseas travel was either completely banned or so restricted that it was too difficult or uncertain.

In terms of psychology, it is hardly surprising to see so many people desperate to make up for lost time and finally embarking on the travel dreams which were dashed by the pandemic.

So the very strong rebound, after overseas travel normalised........

© Herald Scotland