Alan Simpson: Tesco Clubcard scheme is like inviting Jason Leitch to do your shopping IMAGINE, if you will, being forced to do your weekly supermarket shop accompanied by Jason Leitch and other Scottish government health officials.

IMAGINE, if you will, being forced to do your weekly supermarket shop accompanied by Jason Leitch and other Scottish government health officials.

It would almost certainly be a dispiriting experience, with every stray packet of biscuits or full fat yoghurt being placed in the trolley being met with resounding disapproval.

And that’s before you even find the alcohol aisle which will be met with total apoplexy from the accompanying hoard of health police.

But that very scenario could soon be feature of everyone’s shop after Tesco announced it could use shoppers’ Clubcard data to warn them when their baskets are becoming unhealthy.

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The grocer’s chief executive Ken Murphy said artificial intelligence (AI) could be used to monitor how customers were shopping to help “nudge” them into healthier........

© Herald Scotland