When news broke over the weekend that Australia’s first mainland bird flu case in a mammal — the death of a long-nosed fur seal — had been detected, I felt deep sadness and dread for what’s likely to come next. We should expect large scale deaths of mammals, in addition to birds.

The deadly strain of H5N1 bird flu has been spreading across Australia and devastating wildlife. So infection in a mammal was tragically just a matter of time.

This news comes after more than 1000 crested terns and more than two dozen little penguins recently died in South Australia and Tasmania, respectively.

Australia’s federal, state and territory governments claim they’re well-prepared to manage this environmental and conservation crisis. Are they?

There’s much that needs to be urgently improved.

Stopping the spread of bird flu is impossible, but we can still reduce the severity of its impacts on wildlife and the environment.

Start clear communication early

There is extensive information on the Department of Agriculture, Fisheries and Forestry’s bird flu page.

However, government websites are not where people typically get their information. Before bird flu arrived in mainland Australia in June, there should have been a national public awareness campaign across traditional and social media platforms, and even via letters from local councils. This did not happen.

Some people are clearly unsure about which activities are safe, such as bird feeding, and how to best protect themselves and their pets.

They need clearer information on dealing with sick and dying animals, whose responsibility it is, and what help is available. These........

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