In present day Kashmir, two platforms are building two types of narratives parallel to each other. One is the fast, raw, emotional universe of Instagram reels, YouTube shorts, Facebook posts and X threads. And the second, the cautious, verified, structured space of mainstream newsrooms. The story is not about which one is right, but why they look and feel so different- and what that gap means for public understanding.

For many years, the newsroom was the main source of information for a common Kashmiri. Be it the English dailies like Greater Kashmir or the Urdu dailies like Srinagar Times or the news bulletins of All India Radio or Doordarshan. A reader used to rely completely on these prime sources for news updates. He would receive news mostly about elections, encounters, official visits, and weather updates. The readers had no other alternative. The readers would be fed what the state and the mainstream media produced. Curated, constrained and authenticated, this version carried authority.

The Gen-Z’s digital world;

The social media platforms like Facebook, Instagram, TikTok, Twitter etc –........

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