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Careem, ‘No More’

19 1 63

Zeeshan Khan |

Careem which was set to revolutionize the ‘transport’ system in the country seems to have failed miserably in its promise of providing quality rides to its customers. From constant and inexplicable ‘peak factors’ to unprofessional captains, the residents of twin cities are getting increasingly frustrated with this ‘quality’ ride.

I have been using Careem for commuting from my home in Rawalpindi to my office & university in Islamabad for almost two years now. It is indeed true that ‘Careem’ did its utmost, initially, to provide quality rides to customers. Both the Captains and their rides were having a good time using this service. However, with the passage of time, once the company started accumulating profits, it started ignoring its most valuable asset: the customers.

Last month, my total fare on Careem was 18,456 rupees (if I pay 4000 more, I can get a car from the bank on a lease which I am going to do Insha Allah). In the early days of this service in twin cities, it was a manageable 11,000.

In the past three months, I........

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