Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’ |
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
There’s no better way to fuel up for traipsing the Costco aisles for hours than a $1.50 hot dog and a soda.
It’s been a staple of the bargain shopping club for four decades, and Costco’s president and CEO, Ron Vachris, recently confirmed it’s a deal that’s never going away, at least under his watch.
“The hot dog price will not change as long as I’m around,” Vachris said in an Instagram video posted this week.
View this post on Instagram A post shared by Costco (@costco)
A post shared by Costco (@costco)
Costco executives have long assured customers the bargain won’t go away, but they’ve ramped up that messaging in the past couple of years as consumers continue to be strained by tariffs, inflation, and a high cost of living.
Richard Galanti, who stepped down in 2024 as chief financial officer, told Fortune’s Phil Wahba that deals as well as Costco’s $5 rotisserie chicken are “foundational” to the warehouse chain’s success—and even told The Wall Street Journal in 2022 the $1.50 hot dog was “sacrosanct,” and its price would........