‘This is potentially once in a generation’: AT&T marketing head says Caitlin Clark is a ‘big deal’ for women’s sports
‘This is potentially once in a generation’: AT&T marketing head says Caitlin Clark is a ‘big deal’ for women’s sports
"It’s not this nascent, small little niche fan base for women’s basketball," says Kellyn Smith Kenny of AT&T. "The appeal is broadening."
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