At 61, this major insurance CEO works out 6 days a week with his 23-year-old son—he picks his brain for a Gen Z perspective while lifting weights |
At 61, this major insurance CEO works out 6 days a week with his 23-year-old son—he picks his brain for a Gen Z perspective while lifting weights
Plenty of CEOs swear by 5 a.m. alarms, 12‑hour days, and punishing gym sessions—but Bupa’s CEO Iñaki Ereño adds a twist: His personal trainer is his 23‑year‑old son.
Despite his age (61) and hectic schedule running Britain’s largest healthcare provider and serving over 37 million customers worldwide, he hits the gym nearly every day—keeping up with the pace of a Gen Zer. And he credits that consistent (albeit grueling) routine as the key to sustaining long-term success. Both physically and in his career.
“My routines are set up by my son, and he follows them too… We normally do weights together. He’s my personal trainer,” Ereño tells Fortune.
“I go to the gym six times a week. I do four days of weights and two days on the treadmill. And honestly, when you’re above a certain age, and you have back pain here and there, you need that.”
But the daily practice isn’t just about gaining strength. “100%…totally, totally,” he says when asked if it helps him run the business.
“He’s starting his career. I am kind of ending my career,” Ereño explains. That generational gap helps give him a different perspective from his board. And unlike employees, his son isn’t hesitant to speak his mind—as Ereño points out, he only wants the best for his dad.
“We talk about........