Ted Turner built the original infinite scroll. The attention economy is running on his playbook |
Ted Turner built the original infinite scroll. The attention economy is running on his playbook
When Ted Turner launched CNN on June 1, 1980, the assumption he broke was the one nobody had thought to question: that a story ends.
News before Turner was a closed transaction. A half-hour broadcast. A morning paper. A finite product you finished and set down. Turner replaced that with the stream — the developing story, the chyron crawl, the always-on feed. He invented the open loop, and that format has since eaten every consumer business that touches information.
That’s the part of his obituary that anyone running a company today should heed.
The format was the innovation
Nothing quite sums up the humbling of the aging process as the passing of a figure like Ted Turner, a figure that is hard to sum up to a digital generation raised on Twitter and TikTok.
Back in his mustachioed day, Turner was the man through which information flowed, unshackling the flow of information from one or two newspapers and one or two broadcasts per day.
It was an achievement out of Greek myth, so rich in metaphor that it recalls cliches like Prometheus and the discovery of fire, Pandora opening up her famous box, Phaethon and the chariot of the Sun. But I think he’s most like a goldfinger: the man with the Midas touch. Everything that came into Turner’s orbit became a massive, overwhelming success, and then the world just had too much of it. It still does.
King Midas didn’t want to destroy his kingdom. He wanted to enrich it. He asked for the golden........