Your spend as a ‘weapon’: Scott Galloway’s ‘Resist and Unsubscribe’ movement asks you to ditch Amazon, Apple, and Netflix to oppose Trump

Scott Galloway can pinpoint the moment—the straw that, in his words, “broke the camel’s back.” The New York University professor and podcast host remembers watching in horror in January as Homeland Security Secretary Kristi Noem described Alex Pretti, the ICU nurse and U.S. citizen shot and killed by immigration agents, as a “domestic terrorist.” 

“I felt it was so depraved… and it was so offensive to me,” said Galloway, a professor of marketing at NYU’s Stern School of Business. “I was so anxious about it. And one of my favorite sayings is, ‘Action absorbs anxiety.’”

So he got to work. Fueled by anger at the Trump administration’s immigration policies, he thought about what would get the president’s attention. Galloway, who co-hosts the Pivot podcast with veteran tech journalist Kara Swisher and routinely speaks with top Silicon Valley executives, decided to zero in on those Big Tech leaders who are often seen hobnobbing at the White House and Mar a Lago.

What he came up with was a targeted boycott—”a temporary, coordinated pullback from consumer discretionary spending,” as he puts it, and one that seeks to do maximum damage in the industries that seem to call the most shots in Trump administration policy: tech and AI.

Resist and Unsubscribe, Galloway’s online campaign, doesn’t involve marches or picket lines. Instead, it asks consumers to each make a small, personal sacrifice: Cancel their subscriptions or delete the apps of the ten consumer tech companies he has identified as having “outsized influence” over the national economy and President Trump: Amazon, Apple, Google, Microsoft, Paramount , Meta, Uber, Netflix, OpenAI, and X. The site links to the “unsubscribe” pages........

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