This company is giving workers a raise for using AI — here’s what they have to do to earn it

It’s one of the biggest questions leaders are facing in the age of AI: How do you incentivize workers to actually use the tech that might replace them? One London-based company thinks it has the answer, and is offering employees an “AI salary bump” on top of their annual raise.

Starting in April, managers at marketing automation platform Omnisend will award standout AI users with a 2% to 4% raise, said Bernard Meyer, Omnisend’s head of AI operations. The company has budgeted for all of their 250 employees to receive the salary increase at some point—though not everyone will get it in April, he said.

In order to get the raise, employees will be evaluated on three criteria: AI-generated time and cost savings; a tangible, outcome-based impact their AI workflow gave the company; and widespread adoption of the AI workflow they developed. Whether an employee has succeeded in these areas—and, therefore, earns the raise—is up to their manager, Meyer........

© Fortune