Uber wants to answer the hotel industry’s most asked question. Now it’s integrating into 15,000 hotels globally

Every hotel front desk in the world hears it, multiple times a day, in every language.

“Can you call me a cab,” said Mike Coscetta, president of the hospitality property management service Mews. It’s “one of the most common sentences when you run hotel operations.”

And so begins a long process that puts a substantial strain on the hotel industry. The receptionist calls a local provider, but the line is busy, or the wait is 40 minutes, or the driver takes a higher-paying fare and never shows. The guest grows frustrated. The staff member, already juggling six other things, is stuck playing dispatcher for a service the hotel doesn’t control, doesn’t profit from, and can’t guarantee.

Uber thinks it can make that entire problem disappear. The ride-hailing company has partnered with Mews to embed ride booking, real-time tracking, and integrated billing directly into the platform hotels already use to run their operations. Instead of calling a local taxi company, a front desk agent will book an Uber for a guest in a few clicks, all within the same system they manage check-ins, rooms, and payments. 

“As a very frequent traveler, what I find super useful about Uber is I trust the........

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