The man who helped put meat at the top of RFK Jr.’s new food pyramid is Steak ’n Shake’s new ‘Chief MAHA Officer’ |
The man who helped put meat at the top of RFK Jr.’s new food pyramid is Steak ’n Shake’s new ‘Chief MAHA Officer’
The MAHA movement is going corporate as Steak ’n Shake offers a well-done wellness pivot and puts “Make America Healthy Again” movement on the menu.
The burger chain announced that Michael Boes will serve as its first “Chief MAHA Officer,” a new executive post focused on “nutritional integrity, ingredient transparency, and the healthiness” of its products, according to a Tuesday post from the company’s X account.
“Steak n Shake believes that burgers, fries, and shakes should be made from real ingredients families know and love,” the chain wrote in the post.
The appointment makes Steak ’n Shake one of the most explicit fast-food adopters of the MAHA brand, a movement associated with Health and Human Services Secretary Robert F. Kennedy Jr. and his push to remake parts of the American diet.
“Customers should never have to choose between taste and health,” Boes said in the company’s X post. “When restaurants commit to both, they serve better food and they build lasting trust.”
This isn’t Boes’ first rodeo with the MAHA movement, or RFK Jr. for that matter—he used to........