Bluesky is emerging as an alternative to X (formerly known as Twitter). (Photo by Ian LANGSDON / ... [ ] AFP) (Photo by IAN LANGSDON/AFP via Getty Images)
Two years after tech entrepreneur Elon Musk bought Twitter — only to later change its name and a whole lot more — a newish arrival to the scene could be its true successor. While other platforms (including Meta's Threads) was predicted to be the next successor to the popular microblog, Bluesky could have a serious advantage.
It looks and operates very much like Twitter, and for good reason.
Former Twitter CEO Jack Dorsey founded the startup as a project within the social media platform back in 2019 and it became an independent company in 2021. Bluesky was originally an invite-only service but opened to the public this past February, and has seen steady growth since.
It may have just a fraction of the hundreds of millions of users now on X — the rebranded Twitter under Musk — yet, since the 2024 presidential election last week, Bluesky quickly gained 1.25 million new users, reaching 15 million total subscribers.
More importantly brands and high profile users are now ditching X, and looking to bluer skies.
On Wednesday, The Guardian announced it would no longer post to Musk's social media platform,........