Finny Raises $17 Million As It Seeks To Upend Advisor Prospecting With Artificial Intelligence |
In Finny’s first 18 months, cofounder and CEO Eden Ovadia, lived at the office. Not in the hyperbolic sense, Finny’s headquarters consisted of two conference rooms, one of which doubled as a bedroom each night. The spartan setup was intentional, meant to signal commitment to skeptical Silicon Valley investors who questioned the company’s decision to build in New York City rather than San Francisco. Ovadia, 27, and her cofounders, Stanford computer science grad Victoria Toli, 27, and machine learning researcher Theodore Janson, 27, were determined to prove they were all in on disrupting U.S. wealth management with an artificial intelligence driven sales and marketing tool that functions like a dating app for financial advisers and prospective clients. The three were featured in Forbes Under30 in 2026 on the AI list.
So far, investors appear convinced. In its recent Series A round, Finny raised $17 million in funding co-led by Venrock, former Vanguard chairman and CEO William McNabb, Activant and Altruist’s Jason Wenk and Y Combinator, among others. Founded in 2024 by three AI natives, Finny has raised more than $20 million in total, serves over 500 advisory firms, including Focus Financial Partners, Integrated Partners and Apollon Wealth Management, and is valued at roughly $150 million.
Convincing early backers was not automatic. Prior to investing, Y Combinator partner Michael Seibel questioned the very premise of the business. “I went in thinking, do people really need financial advisers, or can you just put money in Vanguard, follow a 60/40 rule and call it a day?” he said. “But they showed me how much more complex the financial life of the non-uber wealthy have become. Stock based compensation, multiple jobs, side businesses. All of it........