Salesforce is expecting global online sales in November and December to increase 2% over last year, ... [ ] to $1.19 trillion.
Global online sales are expected to grow by a modest 2% this holiday season, according to a report released by Salesforce.
Salesforce is predicting holiday sales growth will be lower than last year’s 3% gain. This year, Salesforce researchers said, retailers face the challenges of a shorter shopping season, and increased demand by shoppers for discounts.
Global holiday sales in November and December this year are expected to reach $1.19 trillion, up from last year’s $1.17 trillion. U.S. sales are forecast to hit $277 billion this year.
Value is expected to be top-of-mind for consumers this year, and Chinese shopping apps such as Temu, Shein and TikTok are expected to gain market share, according to Salesforce analysts.
Salesforce expects that one in five........