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Toy Tycoon Rides Blind Box Craze To Enter Ranks Of China’s Richest
Wang Ning.
This story is part of Forbes’ coverage of China’s Richest 2024. See the full list here.
China’s toy-making sensation Pop Mart International Group has struck gold with its “blind boxes”—small cardboard packages costing around $10 that contain a mystery collectible figurine.........
© Forbes
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