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Toy Tycoon Rides Blind Box Craze To Enter Ranks Of China’s Richest

8 0
07.11.2024

Wang Ning.

This story is part of Forbes’ coverage of China’s Richest 2024. See the full list here.

China’s toy-making sensation Pop Mart International Group has struck gold with its “blind boxes”—small cardboard packages costing around $10 that contain a mystery collectible figurine.........

© Forbes


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