Strava Upsets Fans With New AI Feature That Promises Insights But Provides Bland Pep Talks

Runners make their way up 4th Avenue in Brooklyn during the New York City marathon on November 05, 2023 in New York City.

Having just completed an Ironman in Barcelona – a swimming, cycling, and running endurance challenge that took over 13 hours to complete – Jeffrey Williams was baffled by Strava’s newly-introduced “Athlete Intelligence” feature on his favorite workout tracking app.

At the end of the final segment, a 26.2 mile marathon that took him over 5.5 hours to finish, Athlete Intelligence – which uses AI to take those stats and summarize them into a few sentences – told him it was an “impressive long run,” and noted that his “training is clearly paying off.”

“They’re giving you this chipper ChatGPT – you just roll your eyes,” Williams told Forbes. He finds the feature slightly insulting.

“It has no context. It couldn’t differentiate a marathon where I had a profound emotional experience. I really did go to a [mental] place that I did not expect to. It can’t tell the difference between that and a Tuesday evening run.”

Strava users are notorious for obsessively pouring over their own stats – how many minutes per mile on a run, or how many miles per hour during a bike ride. Many follow their friends’ efforts and offer encouragement through the app’s “kudos” thumbs-up feature. But these AI-generated paragraphs, which were rolled out on October 3 to paying subscribers, are often generic or repetitive at best and unintentionally ludicrous at worst, many users say. And they rarely provide the insights users crave........

© Forbes