Fresh Take: Why Siete’s $1.2 Billion Sale To Pepsi Will Give The Next Generation ‘Permission To Dream’

Veronica Garza and Miguel Garza of Siete Family Foods.

The Forbes Food Desk has been tracking the rise of Siete Family Foods for nearly a decade. CEO Miguel Garza landed on our 30 Under 30 food list back in 2016, when his family’s company did little more than $1 million in annual revenue. Then, in 2019 I had the exclusive on Siete landing a $90 million investment from private equity firm Stripes to fuel its next stage of growth.

And wow, did the Texas-based company grow: Siete is getting acquired by PepsiCo. for $1.2 billion.

The deal means the Garza family, as majority owners, are now among the........

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