e.l.f. Beauty CEO Tarang Amin: What helping run my father’s motel taught me about risk

06-10-2026MY FIRST JOB

e.l.f. Beauty CEO Tarang Amin: What helping run my father’s motel taught me about risk

A small motel. A big risk. A lifetime of lessons.

[Source photos: Frazer Harrison/Getty Images for The Business of Fashion; Adobe Stock]

My first job taught me three lessons that have stayed with me ever since: how you treat people matters, the power of conversation, and the importance of taking risks. These lessons began when I was 14 and my family bought and ran a motel together in Alexandria, Virginia.

To understand the impact of this job, let me first take you back to 1935 in Vaso, Gujarat, India, where my father, Pramod Rambhai Amin, was born.

My father........

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