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How these giant companies are working together to find the best ways to reuse ocean plastic

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In an effort to reroute plastic waste that would otherwise end up polluting our oceans, businesses are already finding ways to incorporate it into their products. But, discovering that there’s strength in numbers, some are joining a consortium of companies called NextWave Plastics to share their learnings and achieve the plastic diversion on a greater scale.

Nonprofit Lonely Whale is responsible for bringing those businesses together. It started the NextWave initiative in 2017 with the goal of permanently cleaning up 25,000 metric tons of plastic waste by 2025 that was either on its way to the ocean or already in the ocean. The plastic it collects is being used in products built by companies including Ikea, Dell, and Herman Miller.

Dune Ives of Lonely Whale [Photo: courtesy NextWave Plastics]“We think of........

© Fast Company

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