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How 13 of the Most Creative People in Business stay creative in their work

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It’s a mean feat to keep the creative juices flowing. Even the most successful people still have to work at it. “As a writer, it’s basically job one,” says Vince Gilligan, the creator, director, and head writer of Breaking Bad and Better Call Saul.

“It’s pretty much baked into the position,” says fellow showrunner Graham Yost (Justified, The Americans).

On the 10th anniversary of Fast Company’s 100 Most Creative People in Business, we asked some of the list’s notable alumni how they keep the ideas coming.

Sometimes it simply about making the space, when work days are overwhelmed with meetings and other scheduled appointments. “If you pack your calendar every day or remain in the exact same environment, that can short-circuit the creative process,” says Ben Horowitz, founding partner at venture capital giant Andreessen Horowitz.

“You have to find time for inspiration, and to unconsciously dwell,” agrees Denise Garner, chief innovation officer at The Clorox Company. “That’s when creativity emerges for me.”


© Fast Company