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Designers rally behind social change, combatting everything from gun violence to racist banking

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In 2014, Fast Company gave a design award to Everytown for Gun Safety, a then-new nonprofit founded by New York City Mayor Michael Bloomberg to combat gun violence. This was two years after the horrific tragedy at Sandy Hook Elementary School, and the imperative to build a movement had never been more urgent.

Everytown tapped the design studio Purpose to develop a powerful branding campaign that used graphics to highlight shocking statistics, such as, “Americans are 20 times more likely to be murdered with a gun than people in other developed nations,” and “gun trafficking in the U.S. carries the same punishment as trafficking chickens or livestock.” Three months after the rollout, Everytown had added nearly a million new supporters.

[Image: Fast Company]Designers have long used their persuasive talents to effect social change. This has often taken the form of........

© Fast Company

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